Many small businesses will start off using an email address given to them by their internet service provider such as email@example.com. These common beginnings are effective and typically suitable enough during the sunrise periods of business, but as a business grows having your own business email address such as firstname.lastname@example.org provides an additional layer of formality and as a more behind-the-scenes result introduces new features and possibilities all tied to your domain name.
The Problems with Registrar/Webhost Email
Some organizations will go a step further before launch or early on by utilizing email services from their domain name registrar or webhost and doing so makes sense in a lot of ways. Off the bat your company domain name will be used so you can create addresses such as email@example.com and many such providers provide a low downtime percentage of service year to year. However, when utilizing such providers you sacrifice a lot of control, customization, and potential workflow solutions for a more immediate use of business email.
What Solutions Are More Adequate?
There are two Software-as-a-Service (SaaS) suites that are well-tailored to organizations of any size and need being Microsoft 365 and Google Workspace. Many organizations will already be well-acquainted with Microsoft for access to the Microsoft Office desktop applications like Outlook, Word, and Excel but Microsoft offers an entire ecosystem of cloud solutions with à la carte licensing options. For instance, if you just need business email through Microsoft 365, they offer Business Standard licensing at $6/user/mo which tends to be a price well inline with options from your registrar or webhost. If you need access to the Microsoft Office desktop applications as well as business email, instead of paying for both separately and at a higher cost, they offer Business Standard licensing which includes both services. Google Workspace also offers business email at $6/user/mo and accounts setup in this ecosystem have access to the Google cloud family of tools like Gmail, Drive, and more. Both suites also offer a multitude of other features with no extra costs and we will make a separate post on both SaaS solutions.
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